Archive for the ‘Marketing’ Category

Great coverage for new Bah Humbugs website

Wednesday, April 21st, 2010

Intune built and launched a brand new online sweetshop for Bah Humbugs an old fashioned sweet shop in the North Yorkshire market town of Masham selling nostalgic sweets from yesteryear, and the business and its fantastic new website have already received great coverage in the press, including the Yorkshire Post.

Opened in May 2004 by sweet-toothed local entrepreneur Lucy Scott-Paul, Bah Humbugs has already gained fame for appearing on Emmerdale and for its amazing portrait of Elvis made entirely from Jelly Belly Jelly Beans that stood in its shop window, causing quite a stir.

Bah Humbugs is now set to gain a worldwide profile with the launch of its brand new website and online store – meaning people cross the world can now buy bags or hampers of Cherry Lips, Midget Gems, Pontefract Cakes, Sherbet Pips, Kola Cubes, Coconut Mushrooms, Aniseed Balls, Torpedoes, Sweet Peanuts, Lemon Sherbets, Rhubarb & Custards, Black Bullets, Wine Gums, Whirly Pop Lollipops, Hum Bugs and myriad other types of retro and traditional sweets that they won’t be able to get from their local store (unless they happen to live in the Yorkshire Dales and can visit the Bah Humbugs store themselves!).

Visitors to the website will be able to register and buy sweets securely online in any quantity, find out about featured products, special offers and best sellers, and read the always lively and entertaining Bah Humbugs blog. Lucy and the Bah Humbugs team are also very active on Facebook and Twitter, so fans can keep up with them that way, too – and they’re worth keeping up with because they’re always coming up with fantastic, whacky ideas for Bah Humbugs. Bah Humbugs owner Lucy Scott-Paul says:

“The new site website is the bee’s knees when it comes to buying sweets online, with loads of areas for customer interaction. Not only will people be able to order their favourite sweets and hampers online but they can join in with all the Bah Humbugs banter as well! There aren’t any other sweet websites out there like this one and we’re delighted to be the ones at the forefront of online sweetshops.”

The new website has been built and designed by burgeoning digital agency Intune Media, based in Knaresborough. Jessica Kemp, a director at Intune Media, said of the Bah Humbugs project: “How could we not have been excited by a project like this? We loved the concept of Bah Humbugs straight away: the idea of selling sweets that bring back nostalgic memories of childhood for adults as well as introducing today’s kids to traditional and retro sweets that they might not have come across before.”

“It’s always lovely to make a trip to Masham to buy sweets from the store, but it’s fantastic that people from around the world can now buy bags and hampers of these wonderful sweets online at any time.”

www.bahhumbugs.com

Small companies recognising huge impact of online content

Thursday, March 18th, 2010

Small companies are investing 40% of their total marketing budgets on website content, blogs, social media, video, e-newsletters and webinars, according to a new survey conducted by Junta42.

It’s not something that surprises us - and it shouldn’t really surprise you, so rife is the talk of blogging, social media and so forth - but it’s nice to see in writing, as it were.

What it says to us, and really it’s as plain on the nose on Gérard Depardieu’s face, is that, day-by-day, people in the commercial world are recognising that ordinary consumers value online content. In fact, they expect it. And it had better be good.

The great thing is, though, that small businesses with far less in the way of marketing and advertising cash than blue chips can level the playing field with online marketing. If small companies have the desire to create quality content, their online impact can be equal to that of larger businesses and competition.

So… the questions you have to ask yourself as someone running a small business and not enough time in the day are 1. Do I, or does someone within my small and very busy team, really have time to be creating arresting online content such as blogs, news stories and Twitter posts? 2.  Does the talent to create excellent content actually exist in-house? 3. Is there someone out there with a real understanding of my business that can create this content for my business at an affordable price?

We at Intune can’t necessarily answer the first 2 questions for you (though we can take an educated guess in response to each and answer 1. Probably not 2. Maybe, but haven’t you or the person you’ve identified got enough to do already?), but we can definitely answer number 3: Intune’s team not only consists of web developers, designers and sales professionals, but also of social media experts and copywriters that specialise in creating fantastic online content for companies whose future success they really care about - and they do it for a price that won’t make your toes curl.

So, if you want to make the most of the marketing and PR opportunities that exist online, give Intune a call on 01423 864 987 and ask to speak to Rory ffoulkes today, or email him at rory@intune-media.co.uk

Our Jess becomes a fully accredited Business Link trainer!

Wednesday, March 17th, 2010

It’s the news we’ve been all been waiting for here at Intune: co-owner Jessica Kemp has been granted the status of fully accredited Business Link trainer, meaning audiences of business people across Yorkshire and the rest of the UK will be able to hear her talk passionately about her very favourite subject - that is, how businesses large and small can go about getting the very best out of the internet.

The first event Jess will be holding is called ‘Stay in tune with… Intune Media!’ and will be taking place at Park Inn, York on Tuesday 15th June, from 6.30pm - 9.30pm. You should attend. Really you should. Why? Well…

1. Er, it’s free

2. Jess isn’t your ordinary presenter: don’t let all that effervescence and eccentricity fool you: she’s sharp as needle, has her finger right on the pulse of everything to do with online marketing and is also a highly experienced lecturer, having lectured at Newcastle Uni

3. She’s got the interests of your business at heart: she’ll be explaining the importance of a keen eye for cost-effective marketing opportunities and demonstrating  why it’s so vital that companies of all sizes (from each and every sector) explore new and emerging marketing techniques and tools

4. Online marketing is well and truly here, and here to stay, so it therefore pays to be aware of which emerging technologies and channels can take you to the next level, for the least amount of spend and in the shortest possible time. Jess is in ‘the know’. Ridiculously so

5. The event is designed to inspire those looking to set up or further develop a business who want to know the most effective online and social media solutions that not only attract more customers, but that will also support a growing business through an upturn in the economy. That’s YOU

6. Jess isn’t one of those presenters that skips over important details just so that she can get to the end of presentation and jump in her car. The girl/woman/lass/non-gender-specific person loves questions and will answer them to their fullest

7. England haven’t got a World Cup match on 15th June, and the cakewalk that Brazil have against North Korea that night really won’t be worth watching

8. Like everyone at Intune, Jess wants to help you make money online

There’s a already a great buzz surrounding Jess’s debut Business Link event and, ongoing, the talks she gives are likely to be some of the most popular in the Business Link event calendar, so get yourself booked in at www.businesslinkyorkshire.co.uk or on 08456 048 048 - you won’t regret it!

Social Media and Online Reputation Management. Are you managing the spread?

Monday, December 28th, 2009

Traditional PR is a still a useful method of communicating business story ideas to journalists. I’ve seen online PR truly come of age in 2009.

Business owners, marketing managers and individuals tasked with creating, communicating, managing and distributing company messages, news and offers, will increasingly become concerned with online reputation management in 2010, or so says the BBC in its broadcast this morning. The story did not go into great depth as to methods of how you can regularly manage your reputation online, apart from telling people they can ‘un-tagg’ themselves from Facebook images… but threw the anecdote out there to provoke thought, reaction and bloggers, just tucking into coffee and toast.

The story struck me as relevant to what I do day in day out. Sure, we like to build websites at intune, but we like to do so much more.

Since we seem to be running a web design, web development, search engine optimisation and online PR company, I’ve been advising clients for some time as to how to look their best online. How to take what is successful offline and transform it into an online identity, positive marketing and sales instigating conduit. Whether they have an existing website or a new online proposition; the internet, an environment which is a public and often permanent record of company and individuals is difficult to manage, but shouldn’t be overlooked when consumers, clients and business partners increasingly refer to reviews and testimonials on a myriad of article distribution, business and social networking sites before making informed choices.

People like to deal with people they like, companies they trust and purchase products and services that will bring value. That has never changed. What is noticeable however is the blurred boundary between entry and exit points of consumer research. TV commercials mention websites and websites reference offline publications. A user’s journey to the purchase can be provoked by any number of decisions in a multichannel advertising society.

The targeted keywords we counsel a new intune client on regarding searching engine marketing, are also important when considering managing communication with the media.

There is no longer much you can do to stop the viral spread of stories, negative or otherwise online. Gone are the days where stories can be pulled. There are sites, methods and tools online where we can regularly check to some degree where we are ‘tagged’ or reviewed, the keyword phrases associated with the review and either ‘un-tagg’ ourselves or write counter statements to set records straight.

Search engine optimisation companies are often focused on ‘back-linking’ to raise a website profile at the expense of making a business owner aware of other avenues to increased positive online exposure and sales. SEO companies are too often constrained with the mammoth task of carving out, managing and enhancing an identity online when competing on price. There is no reason however why a company cannot be made aware at least briefly in business break out session ‘in-house’ of online communication management, the benefits, the pitfalls and new online tools as they emerge. We can at least suggest putting some time aside as part of our SEO service level agreements?

When we receive a new client, as part of a needs analysis we assess all aspects of their online offering. It seems the best way to offer value added advice, training, web support and online business development.

We think it important to inform business owners on the nature and trends of the current ‘participatory web’ in their market and how their customers are creating, consuming, re-purposing and sharing information on preferred suppliers in their business area. In doing so we can illustrate that the online market is no longer about having control over your message or brand and increasingly about the importance of participating in the dialogue. Not fully understanding social media communities can result in brand damage rather than audience engagement. By providing in-house understanding we provide the business with the means by which to recognise their position and make an informed decision on their commitment to their online business development.

Experience leads us to believe there is no substitute for human contact whether it’s in person or via telephone and in the end technology only facilitates the unique selling points of a business or business owner in SME’s. Pr is about persuasion, but consumers are creatures of habit who appreciate transparency and honesty. We have never been in a better position with the online tools at hand to communicate with our audiences and with a pro active marketing and communications plan for the year we can set realistic, deliverable and measurable expectations, providing investment in the long-term viability of your business online.

Do you have a company voice online? Do you know what people are saying about your company, products and services online? Do you know how to manage your company’s online reputation in 2010? Would you like to learn? Give us a call and we’d be happy to assess, support and help you develop your business online.

We’re a great believer in transferable skills and provide online leadership and management training as well as all of the support you would expect from a full service web agency, so that you and your company can be in the very best position to grow in 2010.

About Intune

First there was traditional marketing and for a while it ruled, then came along digital marketing and it disrupted everything and got all the attention and now a powerful new marketing is emerging from the integration of online and offline channels, technologies and disciplines. Cutting edge development, insight, strategy and innovation are at the heart of intune, ushering in a new level of business performance from their base at GSPK Knaresborough Technology Park. Intune help their clients seize the high ground, position themselves within a multichannel era and generate significant new business with integrated solutions. Additional bespoke training and mentoring is provided alongside web design, development, marketing and hosting support to help clients take the lead in their field, analyse, optimise, socialise, engage and capitalise on their markets.

Is your website bringing you business? Well it should be!

Wednesday, October 21st, 2009

According to Netcraft in November 2008 the total number of websites on the internet exceeded 182 million; However 88% of websites have no discernable traffic and only 10% of sites actually feature on search engines. What a complete waste of time, money and effort that was creating all those sites for no one to look at!

Do you know how much traffic comes through your site? Do you even know that you can check? The opportunity that the a well focused, well designed website presents to your business is phenomenal!

The good news is that it doesn’t have to cost hundreds of thousands of pounds either.

Of course you can get a template website produced for a thousand pounds, but does it reflect the calibre of your staff and the quality of your product or service? Does it put you ahead of your competition? Does it attract the right type of client for you? We have all had clients that we don’t want or need! In the sea of web design companies how can you sift through to ensure your web company is working for you?

Well you need to be asking them what they are doing for your business. Are they considering how your site can generate you new business? Do they even know what you do? Are they keeping a watchful eye on your competition to ensure you are not left behind? Are they regularly assessing your keywords and ensuring that you have a good page rank in Google? Are they constantly looking for ways in which you can drive new traffic to your site? Are they making sense of all the social media marketing business sites that are often free marketing tools to bring you new business? Can they teach you how to blog? Are they working with you to ensure you have an effective marketing calendar and a rock solid sales strategy going forward?

Is your website working as an extension of your sales team or actually being detrimental to your business? Does your web company care about your business? Does your web company thrive on your success as a business because your success is there success?

If they can’t answer these questions then why not give us a call and take part in our business surgery? We can offer you real business solutions that deliver results. It can take time but we set real time objectives for bringing business through short, medium and long term strategies…. Softly, softly catch a monkey!

Can you really afford for your web company not to be on top of their game?

1-2-1 Intune Search Engine Marketing Training for your Ecommerce Website

Sunday, June 28th, 2009

I’ve recently been discussing the subject of online business optimisation to improve profits with a good friend Brian Allmey. Brian helps businesses, aspiring entrepreneurs and ambitious managers to develop their business and themselves. On the subject of ecommerce, Brian suggested business owners ask themselves the following questions:

Is your webstore empty, or are people queueing to get in?

Do you have a market stall, or a heaving high street store?

Does everyone cheer when you make a sale, or are your ears drowned by ringing tills all day?

We both know what the correct answer should be to ensure your long term profitability. In the current economic climate your website should be a huge supportive arm to your long term business goals, reaching out, grabbing people’s attention and encouraging the measurable growth of your business.

Understanding the basics of search engine marketing can benefit every small business owner. When done correctly, search engine optimisation can be the most cost effective and most time efficient way to drive traffic and customers to your website; encouraging visitor interaction, contact and ultimately sales.

When you know the ways to get onto the front page of Google, you’ll be amazed at the difference it can make to your business. There are things that you can do straight away to help Google find you and index your content.

What you will learn with Intune Search Engine Marketing Training:

1. What Google is looking for
2. How you can optimise your own website
3. Terminology and acronyms
4. Truth and fiction
5. How you can drive traffic to your website
6. How you can get and retain Google’s attention
7. Tools you can start using immediately
8. Measuring your website’s results

Why you should take Intune Search Engine Marketing Training:

1. If your website is not on the first page of Google you have very little chance of being found
2. SEO is the cheapest way to market your business
3. SEO is within your ability
4. You can start getting results straight away
5. You will know what to write for your website
6. You will get a taste of how to use social media to your advantage

Intune Media are advocates of transferable skills, a registered learning provider and offer a 1-2-1 introductory training courses to help you understand what you can and can’t do yourself, where you should be focusing your attention to get the best results for your business and how to get your website noticed now and in the future. 90% of people in the UK use Google to find what they are looking for; enquire about our training to make sure that they can find your business. Increase your knowledge, increase your exposure and increase your profits. Contact jessica@intune-media.co.uk for a no-obligation online business health check.

it’s not what you’ve got, it’s how you use it…some recent observations on digital marketing

Tuesday, June 23rd, 2009

How agile is your marketing? How fast can you respond to online trends and drive your business forward whilst sustaining your market share, developing new revenue streams and improving your long term profit? Yes, there’s a bar up there and the serious strategists amongst us are setting it wayyyyy up high, but there’s a good reason. There’s a lot at stake here.
In the current climate and an increasingly competitive online environment, there is little time for weighty approval processes and the sign off of every piece of external communication before it goes live. Competitors are dangerously agile and it’s a no brainer that the web rewards people who are nimble and adaptable.
Technology is changing consumer behaviours and the perception of value. Whilst this is the main driving force behind creating new technology and opportunities (which we’re all for by the way), we are witnessing products and services increasingly lacking tangible value, whereby they are a commodity that simply competes on price alone. When a business model is commoditized, it is forced to sell on quantity to scale the business. We’ve never been fearful of competition, but while competitiveness is good for most industries, excessive competition or lack of competition is resulting in business’ having to change their model at short notice.
A good web proposition doesn’t stay under wraps for long and there are opportunities, short lived as they are, for business owners to interact with potential clients with compelling communications if they can only realise, partner with the right people (hint hint) and act.

With social media topping the most popular digital marketing tactics of 2009, there are many challenges and opportunities for business owners. As well as understanding the tools themselves, one of the largest challenges and opportunities is the idea of being agile, a quality that defines brands and individuals who have leveraged the web to become industry leaders.

Intune Media utilise agile web development and marketing techniques. Let us guide you, inform you, teach you, to harness your strengths online so you’re not pipped past the post by the competition. Contact Jessica@intune-media.co.uk for a free no obligation consultation.

launch of a ‘revolutionary’ social media analysis tool

Tuesday, June 9th, 2009

The web is a wash with articles about social media; what is it, where it is and how it can be leveraged as a business tool. With all and sunndry jumping on the band wagon, I get the impression it’s all getting abit confusing for general business owners….here’s something worth reading - a rather telling post from B2B Marketing news which hints at what will come to pass with social marketing. To Gandalf for you? well here’s the whole no nonsense article for your contemplation. When you’ve read it, give us a call and we’ll explain what it means for you and your business:

Autonomy Corporation has announced the launch of a ‘revolutionary’ social media analysis tool which will allow companies to listen to the most important online conversations.

The web content management firm claim the new software ‘Autonomy Interwoven’ uses an Intelligent Data Operating Layer (IDOL) to automatically listen to social media content and analyse the dialogue.

Its creators claim it will be the first such tool to understand human sentiment, enabling marketers to act instantly.

An Autonomy spokesperson explained how the system “provides proven clustering, pattern matching techniques, and probabilistic modelling that treats words as symbols of meaning rather than simple data points, yielding a more contextual set of data for marketers to act upon.”

“The Web Content Management solution also provides powerful capabilities for engaging customers in a dialogue and enables marketers to instantly act upon the meaning and insights gathered by IDOL, to deliver compelling, targeted offers.”

Autonomy suggest that traditional keyword spotting solutions fail to truly understand specific meanings in user-generated content, as language is often more conversational and rife with slang and emotional undertones.

The company has used the same meaning based computing technology that is used by the world’s largest corporations and government institutions to create the system.

“In the past few years marketers have struggled to keep pace with the radical shifts taking place in the buyer landscape,” says Anthony Bettencourt, CEO of Autonomy Interwoven. “Social networks which by nature are dynamic, unstructured forms of information do not fit neatly into traditional, database driven analytics systems.” [Cited from B2B Marketing]

What does this mean for you? regardless of whether you are a techy, a marketeer or a business owner, information like this is gold dust in understanding where the next opportunities are to be had for differentiating yourself within an increasingly complex and competitive online market. One of our many strengths at Intune is in understanding the web from a business solutions standpoint and in helping our clients understand and capitalise on new and emerging relevant technologies and ideas. Contact jessica@intune-media.co.uk for a no-obligatory business consultation.

Intune Media. The intelligent, business focused, dedicated and forward thinking web partner for your business needs now and in the future.

Intune LinkedIn Coaching and Training - enhance your personal brand, increase your business exposure

Friday, June 5th, 2009

Posted in ‘best practice’, ‘productivity’ or simply in ‘ things that work’, a range of professionals are increasingly shouting about the benefits of LinkedIn for personal brand development and business exposure.

I rather liked a description I once read that LinkedIn is ‘facebook for adults with jobs’. It made me smile… I am often asked, ‘what is my return for the time spent blogging and networking?’ - the age old ‘you get out what you put in’ answer springs to mind, but i always try to hammer home the point there has to be focus and an end business goal in mind when we are online, as it is so easy to be side tracked, where time spent can do more harm than good.

The mechanics of using LinkedIn are pretty simple: sign up, fill out your profile, invite your business associates, search for people, request/forward/receive introduction requests, etc. But turning that into effective business strategy can be a challenge, especially when you hear so many mixed messages online.

Ten Ways to Use LinkedIn by Guy Kawasaki is a good starting point in understanding the opportunities to be had from regular use of this site; to strengthen your online brand reputation and leverage your professional network. Even though most of the ten are relatviely obvious, its well worth a read:

  1. Increase your visibility.By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results  (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.
  2. Improve your connectability.Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include
    past companies, education, affiliations, and activities.You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as
    an attachment.
  3. Improve your Google PageRank.LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in
    search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.
  4. Enhance your search engine results.In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.”
  5. Perform blind, “reverse,” and company reference checks.LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data.Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees don’t have the audacity to ask a
    potential boss for references, but with LinkedIn you have a way to scope her out.

    You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential.

    By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride.

  6. Increase the relevancy of your job search.Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work.
  7. Make your interview go smoother.You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.”
  8. Gauge the health of a company.Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board.
  9. Gauge the health of an industry.If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees.
  10. Track startups.You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first. [Republished from: Ten Ways to Use LinkedIn via "How to Change the World" -- Guy Kawasaki's blog]

If you have time, i would then recommend a visit to LinkedIn Intelligence for 100+ Smart Ways to Use LinkedIn…

If you don’t have time, rest assured, at Intune we’re big believers in encouraging transferable skills. We offer training and coaching to help you learn how to use LinkedIn more effectively. Let us guide you through developing your online profile - send us an enquiry and we will be delighted to give you a call at your convenience to gather your requirements, to best meet your needs now and in the future.

Free tools for measuring online marketing effectiveness

Tuesday, June 2nd, 2009

Whever we come across a good tool, i make it my mission to post some info and links for your convenience. Here’s a good post from @dharmesh regarding measuring your twitter success.

How Does Twitter Grader Calculate Twitter Rankings? i.e When you tweet, what kind of an impact does it have?

If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.

So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).

Algorithm Factors

1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.

2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.

2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.

3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.

4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).

5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.

The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.

The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).

Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).

You might like to check out Grader.com for further info. A family of tools that helps measure all that matters in inbound marketing. Learn more about some of their tools and how they work on the Grader.com blog.
  • Website.Grader.com Free SEO tool that measures the marketing effectiveness of a website. Website Grader has graded over 1,000,000 sites and won numerous awards.
  • PressRelease.Grader.com Evaluates your press release and provides a marketing effectiveness score. Helps you get the most of your investment in press releases by ensuring that you optimize for both humans and search engines.
  • Twitter.Grader.com Twitter is all the rage with tens of thousands of new users joining every day. Twitter Grader is probably the most popular online tool for measuring the power, authority and reach of a Twitter user. How do you stack up on Twitter?
  • Facebook.Grader.com Did you know that there are over 200 million active users on Facebook? Or, that thousands of businesses are setting up Facebook pages to help reach their potential customers? Facebook Grader helps you measure the power and reach of your Facebook user account or business page.
  • Gobbledygook.Grader.com Check your content for use of gobbledygook words
  • Personality.Grader.com Evaluates your personality. All you need to do is specify your first and last name. Personality grader will then analyze your personality and give you a customized report.

When you’re done browsing, give us a call so we can help you formulate and action your business’ digital strategy into the next decade and beyond. You can also follow intunemedia on twitter, if you are so inclined ;-)


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